So what is a guest post? In short, it is any blog post you publish on another blog without necessarily writing. In most cases, you’ll receive an email from a concerned party who has some fresh content for your site, requesting that you take one (or several) blog posts, which will become posts on your site.
Now the real challenge comes in when you start thinking about what to do. You’ve got dozens of blogs and thousands of guest posts and related posts and comments, all of them needing to be aggregated. So, where do you start? The simplest starting point, in this case, is to get a list of relevant topics from the sponsors of other blogs. You can then filter this through Google to find topics closely related to your own topic and then write some guest posts and sponsored reviews for them.
But how do you select the right topics for these guest posts and sponsored reviews? There are several considerations to keep in mind. As mentioned above, the most important factor in selecting topics for blog posts and sponsored reviews is to find topics that are likely to interest readers. If your readers have strong interests in the niche topic, then you’ll find the guest posts and reviews they make themselves, rather than ones that they find boring or irrelevant.
Another consideration is backlinks. How valuable are the backlinks to your site? In most cases, a high backlink from an authoritative site such as the New York Times, BBC, or Washington Post, will be worth far more than a backlink from a blogger with little or no backlink history. Thus the value of backlinks is an important consideration for what is a guest post and review. Guest blogging can help build backlinks, especially when the bloggers involved are well-known internet marketers with large followings.
Another consideration is relevance. What is a guest blog about? Not all guest posts are on the same subject, but the bloggers who have guest posts on the same subject share many common interests. The blog may discuss business, personal life, current events, health/fitness, social life, travel, and more.
Many bloggers, following up on guest post requests, realize that it is impossible to fulfill them. Some bloggers choose not to accept guest posts because the request does not fall within their expertise or does not fit within their topic area. While accepting the request, other bloggers may decline the post because they did not specify the topic or could not fit the reader into the audience demographic. Some bloggers choose not to participate in sponsored reviews because it is generally perceived as self-promotion.
A third consideration is a readership. How many readers follow this blog? If readers do not follow the blog, it is unlikely they will see the guest post or even receive notice of the posting in the first place. This is why some bloggers are selective about which projects they take on. Some bloggers may even decline unsolicited guest blog requests if they believe that the request is likely to be a waste of time or a case of Internet promotion of a product or service.
Although the Internet provides endless opportunities for backlinks, it is important to remember that guest posts are also valuable to building backlinks. It is important for the blogger, whether or not he receives a request, to consider the request carefully before agreeing to participate in the project. Guest blogging allows Valiant Consultants to spread their knowledge and expertise while adding another layer of Internet content marketing.